Building A Business With AI: The Human-Centric Approach

February 12, 2024

Ever fantasized about your own business? That electric jolt of creativity coursing through your veins, your brainchild poised to conquer the world—it's the stuff of dreams. But then reality hits: the daunting costs of hiring accountants, web designers, content creators... the list goes on. Fear not, for a glimmer of hope shines on the horizon. At the recent JPM Investor conference with Alexis Ohanian, CEO of OpenAI, Sam Altman heralds the dawn of a new era—a billion-dollar company run by just one individual, courtesy of AI's mighty prowess.

In this blog we venture into the realm of AI-powered entrepreneurship, uncovering tools, techniques, and the thrills and spills of building a business in the digital age.

1. The Idea

A good place to start: what exactly are we going to do? Every business needs a plan, right? But sometimes, our brains just don't cooperate the way we want them to. We encounter blocks, our creativity is depleted, and we simply run out of ways to expand on what we think may or may not be a good idea. It's one of the perks of being human... but not for a machine. You see, AI operates on data, and lots of it! Based on your prompts, AI generates outputs that you can then refine and use to decide exactly what you want to do. Think of it like having a business partner—someone to go back and forth with, brainstorm with. The only difference is you don't have to share the pizza!

Prompts are the power here, providing context is our sacred duty; it's what fuels the AI's creative engine. With the right prompts, we paint the canvas, setting the stage for the AI's grand performance. They serve as the compass, steering us toward the business idea we seek. You can keep up to date with our free prompt packs that we release weekly through our social platforms. If you are interested in starting a serious project leveraging AI we recommend enrolling in our Prompting 101: Mastering the Art of AI Interaction you can see the full agenda here.

8 Elements of Powerful Prompts by Digital Bricks

2. The Website

After conceiving your idea, what comes next? Well, in the digital age, one of the most critical elements of any business is its website. Historically, this is where many entrepreneurs hit a roadblock and abandon their aspirations. Websites can be prohibitively expensive; once you've purchased the domain, hosting, and accounted for web design fees, the financial realities of entrepreneurship become apparent. However, with the advent of artificial intelligence, the power is now in your hands. Simply visit the GPT Store, search for Grimoire, and bid farewell to those exorbitant developer invoices (assuming you've already enrolled in our Prompting 101 course, of course).

In the intricate world of website development, there's a fundamental distinction between front and back end tasks. Front end development focuses on the visual aspects of a website—the design, layout, and user interface that captivate visitors from the moment they arrive. Meanwhile, back end development concerns itself with the behind-the-scenes functionality—the databases, servers, and algorithms that power the website's operations.

Traditionally, mastering both front and back end development required years of specialized training and expertise. However, with the advent of AI, the dynamics are shifting. Through a human-centric approach rooted in prompt engineering, AI becomes a trusted ally in bridging the gap between these two realms. With tools like Grimoire, the Custom GPT designed to interpret contextual prompts and generate code, the lines between front and back end development merge. Instead of wrestling with intricate programming languages, entrepreneurs can now articulate their vision through prompts, allowing AI to translate their ideas into functional code. At Digital Bricks, we appropriately refer to this process as #Promptgramming.

Armed with your prompt engineering skills, you possess the ability to manifest a website beyond your wildest imagination.

Grimoire Custom GPT in the OpenAI GPTStore

3. The Marketing Strategy

The marketing strategy – a cornerstone for every business, whether you're selling software or soft toys. Crafting a distinctive marketing approach tailored to your unique brand is paramount. And where better to begin than with your visual identity, starting with the key pillar of any successful business: your logo.

The logo – a symbol of your brand's essence and values. Think McDonald's golden arches, FedEx's hidden arrow, Coca-Cola's iconic script... they've all mastered it, and now it's your turn. While there are plenty of AI tools out there, we're stuck between two: Brandmark and the Custom GPT Logo Generator-have fun designing!

You've got your logo, the Prompting 101 course you enrolled in has paid off, and your gaining traction. But now, you need some guardrails to ensure you don't veer off track – brand guidelines. If you decided to use Brandmark to create your coat of arms you'll be pleased to know this tool has more to offer. Brandmark's Brand Generator, crafts comprehensive brand guidelines by analysing your logo, color schemes, and design elements to generate a cohesive set of guidelines tailored to your brand identity.

Quote by Sir Richard Branson

Content, the beacon of any business, the horn that can sound for miles or the whistle that no longer works. Your content is everything, and in today's social media-driven world, it's more important than ever. With over 500 million active daily users scrolling through their Instagram feeds, waiting for something to grab their attention, it's your opportunity, your chance to capture that customer's imagination. You can't let that slip.

Your prompting skills at this point should be fairly advanced. Not only did you take the Prompting 101 course, but you were impressed with your personal growth, productivity and creativity. You decided to revisit the Digital Bricks website and enroll in The AI Mastery, where you discovered how to wield Chat GPT like a pro, crafting intricate prompts for text-to-image generation with OpenAI's DALL-E 3.

DALL-E 3 is a powerful artificial intelligence. You feed it your contextual prompts, and it generates your images—no need for graphic designers and the costs that come with them. While DALL-E 3 is great, it's not perfect. As we have mentioned many times in this blog, this is a "Human Centric Approach".

While AI is powerful, it doesn't have the prefrontal cortex like you. DALL-E 3 often mucks up spelling and lettering, so here's a quick tip: use the AI for the graphic, no brand messages; export the image into Canva and layer your text on top. See, it's not like AI can do all your work; it just speeds things up and reduces your cost. Your prefrontal cortex still needs to be fired up!

Digital Bricks Content Creation Tip.

4. Monetisation

Entrepreneurs at this point embark on a journey to transform their passion into sustainable revenue streams. As the architect of your digital empire, exploring avenues for stable income becomes paramount. Consider the myriad possibilities: perhaps a membership model, offering exclusive access to premium content or services, ignites the spark of recurring revenue. Alternatively, a one-time fee model, where your product or service is sold directly to clients, lays the groundwork for immediate returns.

But why stop there? The digital landscape brims with opportunities for savvy entrepreneurs. Delve into the world of ad space, where platforms like BuySell Ads beckon with the promise of lucrative partnerships. Harness the power of affiliate marketing, forging alliances that amplify your brand's reach while generating passive income. Imagine a synergistic blend of strategies, where memberships, one-time purchases, ad revenue, and affiliate marketing converge to create a robust monetization ecosystem. As an entrepreneur, the horizon is limitless, and the journey of monetization is as dynamic as it is rewarding.

In today's digital era, harnessing the power of AI emerges as the linchpin for entrepreneurial triumph. Armed with resources like OpenAI's API Cloud and NLP Cloud APIs, you hold the tools necessary to unleash your business's maximum potential. Effortlessly incorporate AI-driven solutions to streamline operations, elevate user interactions, and propel revenue expansion. As you navigate the monetisation terrain, keep in mind: innovation transcends limitations, and the integration of human ingenuity with AI advancements charts a course towards unparalleled achievement in the dynamic realm of digital entrepreneurship.

Building and App with OpenAI's API. A good understanding of OpenAI APIs and knowledge of working with AI models and programming is necessary.

5. Scalability

In the whirlwind of business growth, scalability emerges as the holy grail for forward-thinking entrepreneurs. It's the quest for sustainable expansion, the chase after market dominance—the kind of journey that keeps us on our toes, constantly adapting, always innovating. Now, throw AI into the mix, and you've got yourself a recipe for a strategic revolution.

Imagine a world where your business doesn't just adapt to the ebb and flow of market demands but thrives in the chaos, where it effortlessly expands into new territories and waltzes through the intricacies of customer engagement like a seasoned maestro. That's the power of AI-infused scalability.

Central to this transformation is the seamless integration of AI-powered solutions into your operational framework. Platforms like Salesforce Einstein Analytics provide invaluable insights into customer behaviors, market trends, and operational efficiencies, empowering organizations to anticipate shifts, optimize resources, and unearth new avenues for growth with precision.

But let's not forget the real magic happens in the trenches of customer engagement. With AI-infused CRM platforms like HubSpot and Zendesk, businesses are no longer just responding to customer needs; they're predicting them, shaping them, and forging relationships that stand the test of time.

And what about the quest for investment? Well, in the world of AI, even the hunt for financial backing becomes an adventure in innovation. Platforms like AngelList and Crunchbase become the treasure maps, guiding investors to the hidden gems of promising startups and fostering connections that spark new possibilities.

Just last week alone, Crunchbase facilitated $1.7bn of funding.

Artificial Intelligence prominent in 2023 U.S Startup Funding Deals of $100M+ on Crunchbase

Our Conclusion

In the intricate dance between human ingenuity and artificial intelligence lies the essence of modern entrepreneurship. The promise of AI is undeniable, offering to streamline processes, drive efficiency, and unlock unprecedented opportunities. Yet, with such power comes the imperative to adapt, to upskill, and to master the intricacies of the evolving digital world. It's a journey of discovery, of pushing beyond comfort zones, and embracing new disciplines.

At its core, the human-centric approach remains paramount—a reminder that authenticity, individuality, and ethical considerations shape our endeavors.

As we stand at the threshold of a new era, where the prospect of a one-person billion-dollar company captivates the imagination, it's clear that success hinges not just on technological prowess, but on the resilience to navigate the ever-changing currents of progress. So, here's to the trailblazers, the visionaries, and the relentless learners—for in their hands lies the future... along with a formidable array of passwords.