Adopt, Extend, Build Your Way to an AI‑Native Organisation with Microsoft Copilot

The tech world is witnessing lightning-fast changes in 2025, industry leaders are finding that becoming an AI-native organisation doesn’t require a giant leap – just a smart first step. One global cruise line recently proved this by implementing an AI-powered digital concierge. Built with Microsoft Copilot Studio and low-code tools, the solution delivered a 100% ROI in only three months. The secret behind such success? Embracing a step-by-step innovation journey: Adopt > Extend > Build.

Each phase boosts business value and brings you closer to seamless AI integration. Throughout this journey, the Digital Bricks Copilot Adoption Accelerator serves as your guide – providing the structure, training, and strategy to transform your business with AI. Let’s explore how to adopt, extend, and build with Copilot for business, and how this path leads to AI-native excellence.

Adopt: Copilot for Business – Quick Wins Out of the Box

The journey begins with adoption. By simply turning on Microsoft Copilot in tools like Microsoft 365, organizations can unlock instant productivity gains out of the box. There’s no disruption or new systems – Copilot works inside the familiar apps your teams already use, from generating email drafts in Outlook to analyzing data in Excel. This is Copilot for business in its most accessible form: AI assistance embedded in daily workflows.

Companies don’t need to overhaul everything at once; they just need to start. Early adoption builds confidence and momentum by delivering quick wins – employees save time, collaborate more easily, and get comfortable with AI-driven help.

The Copilot Adoption Accelerator plays a key role here by providing a structured rollout – from identifying AI champion users to aligning Copilot’s use with business priorities. With this foundation, your organization starts reaping value and sets the stage for deeper AI integration.

Extend: Power Platform and Low-Code Supercharge Your Copilot

After seeing initial benefits, the next step is to extend Copilot’s capabilities to fit your unique business needs. This is where low-code innovation shines. Using Microsoft’s Power Platform – tools like Power Apps and Power Automate – and the extensibility of Copilot Studio, you can tailor Copilot to your data, systems, and workflows.

In practice, that means adding custom actions or connecting your proprietary knowledge sources so Copilot can handle domain-specific questions. With a bit of configuration, your Copilot becomes smarter about your business.

For example, the cruise line’s AI concierge succeeded quickly thanks to preconfigured connectors, reusable dialogue flows, and low-code development tools, which allowed rapid prototyping and faster delivery of business value. In other words, low-code solutions enabled business and IT teams to iterate quickly without heavy coding – speeding up innovation cycles.

The Copilot Adoption Accelerator guides organizations through this extension phase, ensuring your teams leverage Power Platform effectively and follow best practices. By extending Copilot, you move beyond generic use cases to AI solutions that address your specific processes – whether that’s integrating with your CRM for personalized customer responses or automating a supply chain workflow.

Build: Custom AI Solutions with Copilot Studio and Azure

The final stage, Build, is where you truly become the owner of AI in your business. Here you use Copilot Studio along with the full power of Azure’s AI services to create custom AI apps and agents tailored from the ground up. Think of this as building your own Copilot.

Microsoft Copilot Studio provides a guided, low-code environment to design conversational AI agents, while Azure lets developers extend these agents with pro-code for advanced capabilities.

In our experinece with some organisations, team's use Copilot Studio combined with Azure OpenAI, Power Apps, and Power Automate to deliver a new wave of intelligent, hyper-automated workflows. This custom-build approach unified data from Dynamics 365, CRM systems, and service platforms into one seamless AI concierge experience.

In your business, building might mean creating an AI-powered customer service agent that knows your product catalog, or a Copilot for analysts that hooks into your databases and enterprise systems. Digital Bricks’ Copilot Adoption Accelerator provides expert guidance during this build phase, helping your technical teams leverage both low-code and pro-code tools to design, deploy, and scale these custom Copilots.

By building tailored AI solutions, you’re effectively weaving AI into the fabric of your operations. You now have Copilots that are born from your business DNA, giving you competitive advantages that off-the-shelf tools can’t match.

From Copilot to AI-Native: The Strategic Payoff

Following the Adopt–Extend–Build progression with Copilot is a strategic transformation. Each step fosters a more AI-centric culture and skill set in your company. Adopting Copilot jumpstarts an AI-enabled workforce. Extending with low-code empowers your teams to innovate and integrate AI into core processes. Building custom solutions cements AI as part of your organization’s very foundation.

An AI-native organization is one where AI is seamlessly integrated into every level of the business, enabling unprecedented agility and innovation. Such companies are architected to capitalize on AI technologies across all operations, rather than bolting AI on as an afterthought.

The payoff is massive: AI-native businesses can adapt quickly to new opportunities, drive efficiencies, and create customer experiences that set them apart.

Crucially, this transformation is achievable incrementally. The Copilot Adoption Accelerator is designed to guide you through each step of the journey – from initial Copilot deployment to enterprise-wide AI integration. It provides the framework, training, and governance models to ensure your AI adoption is practical and impactful.

With Digital Bricks as a partner, you develop internal champions, establish responsible AI practices, and build solutions that matter for your business.

Just like the cruise line that tripled its bookings with an AI concierge, your company can leverage Copilot for business to innovate faster and see real ROI.

By adopting Copilot, extending it with low-code solutions, and building custom AI with Copilot Studio and Azure, you’re not just implementing a new tool – you’re evolving into a forward-looking, AI-native organization poised to lead in the era of intelligent business.